As NCAA Championship Season dwindles down, it's time to reflect on some of the great moments
Self-propaganda? Certainly. The truth? Sure.
While professional athletes and top college athletes had a field day with this on Instagram, it got me thinking... aside from the obvious bias, is there truth in this commercial? Does the NCAA provide a "pathway to opportunity" as they claim?
It's not so simple. Yes, in 2018, the NCAA brought in $1.1B dollars, yet college athletes can't even make a dime off Youtube videos containing a hint of their chosen sport. We all know the narrative on athletes such as Zion Williamson who generate obscene amounts of money for their school without anything resembling equal compensation. In the real world, this would not fly. It would in fact, be illegal, but the NCAA's go-to excuse is that those athletes only account for roughly 2% of their total participation. These are the 2% that some would argue gain massive publicity from the school's status leading to shoe exorbitant contracts and professional salaries.
The other 98%, myself included, actually cost our schools a decent amount of money. The reality was that despite being a Division 1 Baseball player, we were in the Northeast where it was too cold for fans to attend games and there were certainly no lucrative TV deals to be had. The fact is that it costs money to run a collegiate sports program. In my case, the NCAA DID provide me an opportunity to have most of my college costs paid for, attempt a professional baseball career, develop lifelong friends, and most importantly, have the greatest experience of my life. Those 4 years on the college baseball diamond are a large part of who I am today. While I can't excuse the NCAA for not paying the Zion's of the world, I can say that I wouldn't change a thing about my experience and for that I'm thankful!
PS. I still hate the commercial, because let's face it, it is self-promoted propaganda! That's neither here nor there, so I'll just keep on helping High School Athletes in that 98% just like me.
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I'll give you three guesses (no Googling!) . . . I'm waiting . . .
I bet more than a few of you had to look it up like I did the other night as I'm watching him light up the Warriors for 30+ points! Kawhi Leonard might just be the best player on the planet at this moment, yet none of us can recall any magical Final Four runs or pre-draft hype.
So where did he go to school? Answer: San Diego State.
Now, the Aztecs are not a "bad" program having been to NCAA Tournament 12 times, however, they aren't exactly an NCAA Powerhouse. In fact before Kawhi got there, they had never won a Tournament game.
So why did California's Mr. Basketball as a Senior at Martin Luther King High School choose San Diego State over powerhouses such as Kansas, Duke, UNC, Michigan St, etc?
In his words - "I wanted to go to a school where I could play right away, show my talent and be able to be looked at by scouts...I wanted to go to a school that loved me"
Kawhi had it right. He wanted to PLAY! As the 48th ranked player in the nation, he didn't want to take a chance of never seeing the floor. Dreams are not made on the bench! As we are seeing with the NCAA Football transfer frenzy, it's too easy for athletes and their families to get hyped up on the big name schools. We all want that headline - "So and so will be a Duke Blue Devil this Fall!" We get to show off to our friends and other families as we bask in our own glory! That feeling and fame is short lived, however, when reality hits and your child gets lost in the mix praying for a way out.
This is a choice I had to make as well in my own recruiting journey years ago and is the foundation of CollegeLogic Sports. We are dedicated to helping families find the RIGHT college fit, and not just chase the big name schools to feed our ego. I can't take credit for Kawhi making that right choice for himself, but we can certainly help you do the same!
Athletes find out failure at a much earlier time in the college process, thus creating a much earlier opportunity!
Here's what you believe is the right college recruiting path-
Spend thousands on travel teams + attend several showcase events + register for college camps => necessary exposure
Exposure => interest of college coaches
Interest of college coaches => college sports opportunity!
That path fails tens of thousands of unsuspecting athlete-families every year. The learning curve just doesn't set in for those families. But for you, the early realization that it doesn't work creates your early opportunity to adjust, here's how.
Let's begin with acknowledging that the last part of that path is right, that interest of college coaches leads directly to real college sports opportunity. In fact, it's the only way it works. But you get there differently than you might initially believe.
Interest of college coaches begins with meeting athletes during college visits and gaining interest in them at that time. That interest gets leveraged into a personal evaluation from the interested coach. An "evaluation" occurs when the coach attends an event of the athlete with the express purpose to watch and evaluate the athlete.
Evaluations are planned events of the athlete-family and college coach. They occur at practices, games, showcases, and college camps. They are available to every athlete who wishes to make the extra effort to personally connect with college coaches. This is the key to significantly improving your odds of playing college sports.
This is the learning lesson and opportunity you get from the early realization that the typical path of most athlete-families doesn't work.
If you have the game for college and want to create your early opportunity by connecting with college coaches, then
let's get started.
The time-lapse for change, what use to take 20 - 30 years, now occurs in a mere 2 - 3 years.
As 2020 lurks on the horizon, most people struggle to keep up with the times. Why so? Because change occurs much faster now than ever before. Trends, things, and our way of life can transition in many ways in a matter of a few years.
This means that if you don't stay up with the changing times, then you quickly fall behind. Brands, images, products, services, achievements can all get old or wear off in a matter of months. We awake each day to this ongoing reality!
I often ask people to complete this sentence, so please do.
To succeed in today's times...
I would like to hear your responses. Here's mine-
To succeed in today's times, your mind needs to progress at a speed faster than the speed of changing times.
This is my way of saying that it's everyone's job to get ahead in the game for winning at the end. It's our everyday work here!
To see and learn how you can get ahead in the college game- win admissions, earn scholarships, save college costs, and for athletes, play college sports, click through below.
"I see ill-prepared families come in every day to meet with me... they leave me shaking my head!"
These are the exact words of a prominent DI College Coach during a recent discussion with me.
His point is very clear. It doesn't need further explanation. I've heard the same comment from dozens of college coaches.
This coach went on to say-
"People leave my office thinking they had a good visit, when in fact I put a big X right through their name.
"Athlete-families arrive with nothing to offer, ask a few basic questions, and leave without having any idea of our interest or recruiting agenda. Yet, they want me to recruit their kid."
CollegeLogic Sports athlete-families arrive well-prepared having done their homework, having "Must-Ask Questions" in hand, and being ready to learn of their real opportunity.
If you want to arrive prepared and avoid the big X, then
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First of all, I'm not bashing colleges. Most colleges continue to greatly develop their educational programs and enhanced student-experience with research, study abroad, and internship opportunities.They've expanded Majors from around 100 fifteen years ago to now over 300. College remains your best opportunity to advance in today's world.
However, paying to have someone else take your child's SAT's or paying a college coach to falsely recruit your child is despicable, dishonest, and a complete disgrace. Exposing them is welcome news!
On the other hand, why would it surprise anyone that colleges favor the wealthy, and why shouldn't they? Everyone in business sells their wares to people who can afford them. Would you sell your house to someone who can't close the deal? Well of course not. Colleges don't have to either.
My book Dissecting the Big Business of College discusses it all. I preach, teach, and coach this everyday of my life. Colleges run a great business. They protect their business model with greater ferocity and determination than parents protect their finances. As Marla Brady said, they mold their interests into the behaviors of society. Every policy and procedure supports their best interest, including-
Bash the cheaters, the scammers, the fraudsters, and make them pay their dues...all of them- parents, college coaches, the schemers and perpetrators. They are a hindrance to society and exposing them is wonderful work of the investigators...bravo!
Now you may perhaps begin to understand better the perspective of the college. Only then can you clear yourself of their spell for getting college right for you. Thank you.
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You can't mass produce good college advice either...College is personal! It is in our bones. There are no shortcuts in the path to success. You can't parachute into the destination. Rather, you have to travel the full path, every step, one step at a time, with each step taken in its rightful order.
Ponzi Schemes didn't end with exposing Bernie Madoff and College-scamming won't end this week either. The scammers are out there taking shortcuts. Side deals will be made. The work will be skipped. But in the end, they lose!
Not us, not my families with whom I work. I take it personally. They understand the game. They know that getting college right is a conscious effort, an arduous process where great work lands great results. I show the path, the parents manage the course, the kids do the work...this is how it's done right!
A thing about us. I am a big fan of Stephen Covey and his book- The 7 Habits of Highly Effective People.
We apply 3 Foundational Principles for getting college right.
Parents? You're not excluded. You can do more too. You can get involved earlier. You can be more knowledgeable of the process. You can know better what you are about to buy--COLLEGE. Together, we can get college right!
Would you like to discuss this further?
Then Let's Talk!
Although that statement makes perfect CollegeLogical Sense, far too many parents take the approach- "My child deserves it, I'll find a way to pay..." How many times have you heard that? I've heard it hundreds of times, and particularly so during this time of year when college decisions are being made.
Let's be blunt here, no one's child "deserves" to have their parents bankrupt the family finances over their college costs.
Step # 1 for Preventing Family Pressure and Discontent at college decision time is-
Prequalify your college budget one year in advance
Step # 2 for Preventing Family Pressure and Discontent at college decision time is-
Create college options that can meet your budget
This is the ultimate cost saving strategy. Follow it and you can avoid tense family discussion and discontentment within the ranks when the time comes to make the right college choose.